Information Architecture

Making things clearer for your customers, employees and stakeholders

As part of our user experience practice, iomer provides information architecture and design services for websites and other information-oriented properties, including intranet, extranets and collaborative sites. Information architecture is the process of structuring knowledge or data, according to their context of your users interacting with the web property. Through effective information architecture, we can identify the relationships between data in your organization, and how your stakeholders, customers or employees will interact with that data.

Information architecture activities can include:

  • Content evaluation or inventory, to determine the effectiveness of your current content and to identify gaps.
  • Evaluate user needs and expectations through interviews and surveys, in order to identify what your stakeholders want and need, and how they should use it.
  • Creation of new information architecture through the analysis of user-identified needs and the existing content evaluation.
  • Navigation design, in order to provide a blueprint for the website, and how your stakeholders will navigate your information.
  • Wireframing or site prototyping in order to develop a design-neutral version of your site indicating placement for content areas, navigation and services.

Contact us to find out how you make things clearer for your customers, employees and stakeholders.